TSC
The Social Calendar × 5th Perfume Bar
The Social Calendar × 5th Perfume Bar
Experience Partnership Proposal

Fragrance.
Connection.
Discovery.

A curated social experience built around 5th Perfume Bar’s fragrance expertise and The Social Calendar’s approach to audience, atmosphere and experience design.

Curated networking Perfume creation 5th Perfume Bar discovery Fragrance retail opportunity Professional content
The proposed experience

Not simply a perfume workshop. A reason for people to discover 5th Perfume Bar through a complete social experience.

CreateBuild a personal fragrance
ConnectMeet within a curated guest group
DiscoverExplore the Perfume Bar and fragrance collection
01 — The Social Calendar

More ways to experience Lagos.

The Social Calendar is building a platform for curated social experiences across Lagos — creating more ways for people to meet, discover the city and enjoy memorable activities beyond traditional nightlife.

Rather than recreating experiences that already exist, we partner with exceptional Lagos businesses and build a wider social experience around what they already do best.

The business already owns the expertise. The Social Calendar brings the audience, atmosphere and experience around it.
02 — Why 5th Perfume Bar

A natural experience partner.

Fragrance is personal, interactive and memorable — making perfume creation an ideal foundation for a Social Calendar experience.

Interactive by nature

Guests actively create, smell, compare and make choices throughout the experience.

A meaningful take-home

Every guest leaves with something personal rather than simply attending an event.

Built for discovery

The experience creates a natural introduction to 5th Perfume Bar and its wider fragrance offering.

Retail opportunity

Guests can browse and purchase fragrances and products available for sale at the Perfume Bar.

Strong social value

Fragrance gives guests an easy conversation point, helping connection happen naturally.

Content-friendly

The visual process of scent creation, bottles and discovery translates naturally into social-first content.

03 — Guest journey

The experience from arrival to departure.

Every stage is designed to make 5th Perfume Bar part of the guest’s memory, not simply the location.

01 — ARRIVE

Welcome

Guests arrive into a curated setting with a welcome drink and relaxed introduction to the experience.

02 — CONNECT

Network

Guests are encouraged to meet and connect naturally within an intentionally curated social group.

03 — DISCOVER

Experience the Bar

Guests are introduced to 5th Perfume Bar, its scent world, products and wider fragrance offering.

04 — CREATE

Make a fragrance

5th Perfume Bar leads the core guided perfume-making experience and specialist scent journey.

05 — EXPLORE

Shop fragrances

Guests can browse and purchase fragrances and products 5th Perfume Bar has available for sale.

06 — REMEMBER

Leave with a story

Guests leave with their personal fragrance, content, new connections and a deeper relationship with the 5th brand.

04 — Partnership model

Two brands. Distinct roles. One complete experience.

The intention is to build a repeatable partnership model rather than approach 5th Perfume Bar as a one-off private room booking.

5th Perfume Bar

  • Perfume-making expertise
  • Fragrance materials and specialist facilitation
  • Guided personal fragrance experience
  • Access to the 5th Perfume Bar environment
  • Opportunity to showcase and sell additional fragrances and products

The Social Calendar

  • Creative concept and experience design
  • Audience acquisition and marketing
  • Ticketing and guest management
  • Welcome drinks and additional experience elements
  • Content production and social storytelling
  • Brand partnerships, gifting and wider event production where relevant
+
A co-created Social Calendar × 5th Perfume Bar experience.
05 — Value to 5th Perfume Bar

More than an event booking.

The collaboration is designed to create direct commercial value while introducing new audiences to 5th Perfume Bar in a memorable way.

01

New customers

TSC brings new guests into the 5th Perfume Bar ecosystem through a paid, intentional experience.

02

Direct experience revenue

5th Perfume Bar receives the agreed partner rate for confirmed guests participating in the fragrance experience.

03

Retail opportunity

Guests can purchase fragrances and other products available on-site, creating revenue beyond the core experience.

04

Brand discovery

The collaboration places 5th within TSC’s pre-event, live-event and post-event storytelling.

05

Professional content

Selected co-branded event assets can extend the collaboration beyond the experience itself.

06

Repeat potential

A successful first collaboration creates the basis for future editions and new fragrance-led concepts.

06 — Audience

Curated for people who want more from the city.

The Social Calendar is designed for people who value discovery, social connection and thoughtfully produced experiences.

Young professionals Lagos residents Diaspora visitors Couples Friendship groups Lifestyle-led consumers Fragrance lovers People seeking experiences beyond nightlife
07 — Audience journey

We do more than announce an event.

The campaign is designed to introduce the collaboration, build desire, convert interest into attendance and continue the story after guests leave.

TEASE

Introduce the scent-led concept and create curiosity.

REVEAL

Announce 5th Perfume Bar as the experience partner.

SELL

Drive ticket discovery through TSC channels and community.

EXPERIENCE

Deliver a polished in-person guest journey.

SHARE

Publish social-first content and guest moments.

RETAIN

Bring guests into the wider TSC community for future experiences.

THE SOCIAL CALENDAR × 5TH PERFUME BAR
SCENT.
CONNECTION.
DISCOVERY.
Create your scent. Meet new people. Experience the world of 5th Perfume Bar.
08 — Campaign visualisation

Make the partnership feel real before it launches.

This is the type of positioning we see around the collaboration: elegant, social and fragrance-led, while clearly giving both brands a role.

The campaign would focus not only on creating a perfume, but on the broader reason to attend: connection, discovery and access to the 5th Perfume Bar experience.

Illustrative campaign direction. Final creative would be developed collaboratively.
09 — Partnership principles

A structure designed to work for both brands.

The commercial detail can be agreed together. The principle is simple: each partner is rewarded for the part of the experience they are best placed to deliver.

Agreed partner rate

5th Perfume Bar receives an agreed rate for confirmed guests participating in the perfume experience.

TSC-led guest acquisition

The Social Calendar manages the customer-facing event proposition, marketing, ticketing and guest journey.

Retail remains with 5th

Additional fragrance and product purchases made by guests remain a direct retail opportunity for 5th Perfume Bar.

Shared visibility

Both brands participate in cross-promotion and agreed co-branded storytelling around the collaboration.

Content with purpose

Selected professional event content can be made available for agreed organic marketing use.

Built to repeat

The first collaboration is treated as the beginning of a potential ongoing experience partnership rather than a one-off room hire.

10 — Beyond the first collaboration

A platform for future ideas.

The first experience gives both brands the opportunity to learn what resonates and develop additional concepts together.

Signature scent editions

Repeat social fragrance experiences for new guest groups.

Couples experiences

Fragrance-led concepts designed around shared discovery.

Friendship editions

Social formats built around connection and scent.

Seasonal concepts

Fragrance experiences shaped around key lifestyle moments.

Private TSC sessions

Curated sessions for The Social Calendar community.

Group & corporate concepts

Potential future formats for curated private groups.

11 — What success looks like

Shared outcomes, not vanity metrics.

A strong collaboration should benefit the guest, 5th Perfume Bar and The Social Calendar at the same time.

A well-attended, high-quality guest experience

New customers discovering 5th Perfume Bar

Additional fragrance and product discovery

Strong guest-generated and professional content

Positive guest feedback and brand sentiment

Clear demand for another collaborative edition

12 — The ask

Become one of The Social Calendar’s founding experience partners.

We would like to explore a collaborative perfume experience with 5th Perfume Bar under a partnership model that can be repeated and developed over time.

DISCUSSPartner experience rate
CONFIRMSession structure and guest capacity
UNDERSTANDSpace and operational requirements
ALIGNRetail, content and co-marketing opportunities
The opportunity

5th Perfume Bar creates the fragrance experience. The Social Calendar creates the wider reason to be there.

Together, the aim is not simply to host another perfume workshop — but to create an experience people want to attend, talk about and return to.

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